There’s endless opportunities for mobile app monetization in the Android marketplace, but how do you make money from your apps in the Android market? Even though the economy is in a downturn, the popularity of mobile devices and cloud applications is growing exponentially, with tablets poised to seriously diminish the use of PC’s and even replace them in many fields and for many uses.
As a result, there’s lots of room for the Android app market to grow, and developers usually use at least one of three ways to monetize their Android market apps:
Advertising within your mobile app
Placing ads in your app provides great mobile app monetization because it allows you to aim adds directly at your target demographic. However, to best target people and thus make the most money from advertising, you should hire a third-party ad network. Moolah Media, for example, is a great company for targeting ads to specific users based on what they like, and they also provide good lead generation. You can still make decent money if your app’s userbase is hard to target, but you won’t make as much as you would if it were more targetable.
Mobile app transactions
Mobile apps are a great place for charging customers money by selling them content or modules for their software. One of the best examples is iTunes for iPads, which allows users to buy songs, albums, and shows within the application. Another example is the Amazon MP3 store for webOS and Android, where users can make purchases with their Amazon.com accounts on their phones or tablets and then access the content from Amazon’s cloud.
Software as a Service
Software as a Service, or SaaS, is software that follows a subscription model that the user doesn’t have to install. It’s mutually beneficial to both users and developers so users are often willing to pay the higher costs associated with it compared to traditional software. Since most SaaS is cloud-based, developers can easily charge users a monthly fee to continue to be able to use their own data. In exchange, users can access their files and their data anywhere, and don’t have to worry about version proliferation.
Author: Murray Newlands.
Disclaimer: My company is doing blogger relations outreach for Moolah Media.